Creative Director & Brand Leader I build integrated brand experiences across media, campaigns, and experiential projects.

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Selected Work:

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Sarve Graphic Group Brand & Experiential Identity Systems

Sarve — Brand Identity Case Study

Overview

Sarve Graphic Group required scalable brand identity systems across diverse client projects. My role focused on shaping cohesive visual frameworks and experiential branding strategies that could adapt across print and digital environments.

Approach

I led concept development, visual direction, and brand architecture, aligning creative execution with client objectives while maintaining consistency across multiple touchpoints.

Outcome

The resulting identity systems strengthened brand recognition, improved cross-platform coherence, and supported long-term scalability across client portfolios.

GoSuits Corporate Brand Leadership

GoSuits — Corporate Branding Case Study

Overview

GoSuits required a cohesive corporate brand system to unify its multi-state legal presence across California, Illinois, and Texas. My role focused on leading brand stewardship, refining visual identity frameworks, and ensuring consistency across marketing, digital, and internal communications. The objective was to build a scalable brand architecture that supported both regional adaptability and centralized brand clarity.

Approach

I directed the evolution of the brand system by aligning visual identity, messaging structure, and campaign aesthetics with business strategy. This involved cross-functional collaboration with marketing and legal stakeholders, guiding creative execution, and maintaining strict brand governance across all touchpoints. Emphasis was placed on scalability, clarity, and professional credibility.

Outcome

The refined brand system strengthened corporate coherence, improved recognition across markets, and enabled consistent communication across channels. The result was a modernized, scalable brand presence that supported long-term growth and operational alignment.

Sheed Film Brand & Experiential Identity Systems

Sheed — Experiential Branding Case Study

Overview

Sheed Film Festival required a cohesive experiential brand platform to position the festival as a recognizable cultural event and create a unified audience experience. My role focused on shaping the festival’s visual identity, experiential design, and brand storytelling to support both artistic credibility and public engagement.

Approach

I led the development of the festival’s brand language by integrating visual identity, environmental design, and communication assets into a consistent experiential system. This involved collaboration with creative teams and event stakeholders to ensure that every touchpoint — from promotional materials to on-site experience — reinforced the festival’s narrative and atmosphere.

Outcome

The resulting experiential brand platform strengthened the festival’s recognition, expanded audience engagement, and created a cohesive identity that supported long-term cultural positioning and growth.

Atseh Live TV Program Media Brand Growth Strategy

Atseh — Media Branding Case Study

Overview

Atseh Live TV Program required a strategic media brand framework to expand audience reach and strengthen program identity. My role focused on shaping creative direction, content structure, and brand positioning to support rapid audience growth and long-term recognition.

Approach

I led creative optimization across format design, storytelling structure, and audience engagement strategies. This involved coordinating cross-functional production teams, refining visual and editorial identity, and continuously adapting content to audience behavior and performance insights.

Outcome

The program achieved significant audience growth, including a 70% increase in viewership, while strengthening brand recognition and sponsor engagement. The result was a scalable media brand model capable of sustaining long-term expansion.

Armani Integrated Brand & Media Strategy

Armani — Integrated Brand Case Study

Overview

Armani Holding Group required an integrated brand and media strategy to align its diverse portfolio of media and commercial initiatives. My role focused on leading cross-brand creative direction, coordinating large-scale content production, and establishing a cohesive strategic framework that connected branding, media operations, and audience engagement.

Approach

I directed the development of an integrated brand ecosystem by aligning creative teams, media production workflows, and strategic communication initiatives. This involved overseeing large-scale broadcast and digital projects, managing multidisciplinary teams, and ensuring that brand consistency was maintained across multiple platforms and business units.

Outcome

The integrated strategy strengthened organizational coherence, improved cross-platform brand recognition, and enabled scalable media operations. The result was a unified creative and strategic system that supported sustained growth across the holding’s portfolio.